Program expands to gyms, pet care facilities among other business sectors

SANTA FE — Since its launch on June 15, over 500 New Mexico businesses have completed the NM Safe Certified program with an additional 1,300 businesses on track to complete the program.

As of Aug. 24, 2020, 556 New Mexico businesses have completed the program, which provides free on-demand virtual COVID-Safe Practices training modules designed to help businesses create a safe and responsible environment for employees and customers. In total, 1,893 businesses have registered for the program since its inception. This includes 558 hotels and short-term rentals, 310 retail businesses, 294 restaurants and 137 tour operators among other sectors.

“We’re encouraged to see the growing support of this program from the New Mexico business community,” Cabinet Secretary Jen Paul Schroer said. “New Mexicans can choose to support NM Safe Certified business that have made the health and safety of employees and customers a priority.”

The New Mexico Society of Association Executives (NMSAE), which administers the program, also launched learning modules for gyms & related services, auto dealerships & services, and veterinarian & pet care facilities. In total, the program provides learning modules for 15 business sectors as identified by COVID-Safe Practices.

Upon completion of the program, businesses will receive special benefits and resources to promote their designation as an NM Safe Certified business:

  • Recognition as an NM Safe Certified business
  • Usage of the NM Safe Certified seal to promote business
  • Option to join the NM Safe Certified business directory
  • Participation in statewide peer learning communities to share best practices, troubleshoot common challenges, and access additional resources
  • Access to the NM Safe Certified resource toolkit
  • Digital advertising credit with New Mexico Magazine

More information on the benefits of becoming NM Safe Certified Program are listed on Business owners and managers interested in becoming NM Safe Certified can get started at